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What we implemented
All the document flow is organized online, from the introduction of legally significant details to formation of the primary documents, such as contracts, invoices, acts and completion certificates. A Client Relationship Management (CRM) system is created for the service.
Full integration with a client-chosen provider of online payments is completed. A sub-system of financial reporting with automatic formation of primary reports is created.
System of creation and moderation of advertising media files. Moderation of advertising materials, depending on the location of digital screen, can be double-sided, with the involvement of lessor’s moderators for the purpose of ensuring compliance of the advertising materials with the local policy.
The client has the opportunity to target their adverts in accordance with the time and the day of the week. In addition, they can manipulate the price within any hour, which allows for optimized usage of the advertising budget thanks to the participation in the online auction (RTB).
The hardware and software supplied by us provide for the highest level of automatization: fully automated formation of advertising rotation, support for flexible settings of the advertising platform’s running time, protection against power cut-off.
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How it looks
That's not all!
In order to satisfy the client’s demands, the videostands have been modified by our company. Specifically, the compact on-board computers, video surveillance cameras, uninterrupted power supply as well as a connection system, have been integrated.
This system implements the entire domain logic of working with advertisers and lessors of digital screen sites, including automatic generation of primary documentation for the maximum facilitation of the work.
It’s difficult to test the effectiveness of offline adverts, but we’ve managed to manifest and implement a system of face recognition and tracing, which allows to evaluate the quantity of quality of real views of advertising materials by the passersby with sufficient precision.
The amount of showings of each advertising material per the next hour is determined right before the start of that hour on the basis of stakes issued by the advertisers. The materials with the highest rates receive more showings and vice versa.
Our specialists provide technical support to the client’s employees and also train the client’s employees to provide customer support to the end users – the set’s advertisers.
The system guarantees the security of the funds transferred to a user’s account, as well as the consistency of the transactions and the state of the client accounts in order to prevent withdrawals made in error or alternatively, shortfalls in the income of the set’s client.
About
The facial recognition subsystem was created as a custom order for integration in an offline advertising project. The subsystem’s primary task is to document, with given precision, the glances at the advert screen from the people who appear in the view of the web camera installed above the digital screen, and to correlate this data with the ad stream in order to receive data about ad materials that are actually viewed or ignored by the target audience. The purpose of the subsystem is not only assessment of actual effectiveness of this type of advertising in general, but also of certain materials separately.
Our company’s efforts have developed a hardware-software comprehensive set that includes a portable computer, a web camera, as well as software, that performs a set task. This hardware-software comprehensive system performs the following key functions: determination of presence of a human face in a snapshot; details and calculation of direction of a glance on discovered faces; tagging the previously discovered faces for measuring the actual duration of a glance at a media vehicle; determination, wherever possible, of gender and age characteristics for issuance of recommendations on targeting of advertising materials; transfer of collected data to the server and correlation with the real media stream in order to calculate the data ownership of each specific advertiser.
How it looks
These technical screenshots are made with the involvement of the company employees in the conditions of imitation of real usage in terms of lighting and generic geometric installation parameters. The shots are handheld, which doesn’t interfere with images. Within the set’s normal functions, neither operators nor advertisers have access to images of final persons and similar technical images.
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